Supply Chain Digital Magazine April 2023 | Page 14

BIG PICTURE

How do shops get choc-full of Easter eggs ?

Birmingham , England

Easter is in early April this year , but the shops have been choc-full of Easter eggs for weeks already . It ’ s big business . The global Easter eggs market size is estimated to be worth an estimated US $ 4.6bn .
The supply chain cycle for chocolate eggs begins roughly eight months before Easter Sunday . It ’ s complex , too , with ingredients including cocoa Powder , sugar , fat and oil . After moulding , finishing , decorating and packaging , eggs are stored in refrigerated warehouses , ready to be distributed to outlets including supermarkets , convenience stores , grocery stores and specialty stores .
One of the biggest producers of Easter Eggs is Cadbury ’ s Bournville factory in Birmingham . The chocolate egg market is worth around £ 200m a year in the UK alone .
14 April 2023