Supply Chain Digital Magazine April 2023 | Page 25

“ I believe in the power of disruption and its role as a catalyst for digital transformation ” led mindset , coming up through engineering . I ’ m bringing this mindset to Blue Yonder and hope that this will elevate our customer-centric approach . Speed and intensity are the name of the game . The supply chain moves fast . We should too .

Q . WHERE DO BOARDROOMS STAND ON SUPPLY CHAIN RIGHT NOW ?

» Supply chain has never been more mission critical . We are the heartbeat of our customers ’ business . It ’ s playing out on a global scale now , whether it ’ s geopolitics driving reshored manufacturing , e-commerce changing the way people serve customers , or questions around the sustainability of the supply chain lifecycle . We ’ re really experiencing a zeitgeist .

To get ahead , organisations must focus on a purpose-driven narrative , which makes the supply chain more efficient , sustainable , and customercentric . I believe that these are the main considerations being discussed in board rooms right now . supplychaindigital . com 25