Supply Chain Digital Magazine April 2023 | Page 72

LOGISTICS

TITLE : CEO COMPANY : ZENCARGO INDUSTRY : FREIGHT FORWARDING LOCATION : LONDON

Zencargo helps businesses in Europe and the Americas to make supply chain a competitive advantage , says CEO Alex Hersham . The company is headquartered in London and has a global team that provide digital freight forwarding services , “ helping clients reduce costs , ship smarter and stay on top of inventory ”, he says .

TITLE : HEAD OF PRODUCT INSIGHTS COMPANY : WÄRTSILÄ VOYAGE INDUSTRY : MARITIME DIGITALISATION LOCATION : HAMBURG , GERMANY

Hamburg-based marketing expert Sarah Barrett says she is " passionate about the digital transformation taking place in the maritime industry ". She previous worked for SKF Marine . by businesses leveraging , and sharing , maritime data across the vessel ecosystem .

Sarah Barrett is Head of Product Insights at maritime digitalisation company , Wärtsilä Voyage . Barrett says digital solutions “ need to span from the engine room to the bridge , to the board room , and from ship to shore ”.

The past few years have seen the maritime sector ’ s digital transformation accelerate , she says , “ as ship managers , owners and operators face an evolving regulatory landscape and rising fuel costs ”. Data , she says , allows organisations “ to make betterinformed decisions that are aligned with business and commercial objectives ”.

Such as decisions around fuel efficiency . Part of the IMO ’ s remit is that it regulates fuel efficiency levels . From January 2023 it introduced a new measure called Energy Efficiency Existing Ship Index ( EEXI ). The EEXI is a measure related to the technical design of a ship . Ships have to attain EEXI approval once in a lifetime , but by the end of 2023 at the latest .

Barratt says : “ Given the new CII and EEXI regulations , monitoring and altering environmental performance within the global fleet will become more urgent .

“ Data-based decision making will play a crucial role in future-proofing maritime organisations and ensuring they continue to run safe , sustainable , efficient , compliant and profitable businesses .

“ Making decisions based on gut or instinct is no longer viable . Without datadriven insights , companies will stay stuck in reactive mode , at the mercy of market change rather than adapting to it .”

72 April 2023