TECHNOLOGY

“ Producing food is a good, honest pursuit, but the food system is complex and abstract. I hope that Plenty can change that.” Inside the Richmond facility, every environmental variable – including light intensity, humidity, temperature and nutrient delivery – is measurable and adjustable. The facility doesn’ t even use bees for pollination. A patent-pending airflow system does the job instead, producing more uniform berries in the process. By questioning inherited assumptions about how food production should work, Plenty is also able to cut water consumption by up to 95 % compared to conventional agriculture.

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