Supply Chain Digital Magazine April 2026 | Page 173

ROLEFF KRÅKSTRÖM
AI IN SUPPLY CHAIN

“The characters we represent have been loved by families for generations, and that trust comes with responsibility”

ROLEFF KRÅKSTRÖM

TITLE: CEO COMPANY: RIGHTS & BRANDS INDUSTRY: GLOBAL LICENSING
Leads the worldwide master agent for Moomin and other icons, bridging art and commerce through a commitment to supply chain transparency and ethical brand representation for beloved cultural treasures.
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