Supply Chain Digital Magazine April 2026 | Page 175

level of awareness regarding the Digital Product Passport( DPP) among surveyed companies
AI IN SUPPLY CHAIN
WATCH NOW
30 years of working with Moomin mugs I Tove Slotte
Through its AI-enhanced platform, TrusTrace empowers brands to collect and validate primary supply chain data, streamlining risk management, regulatory compliance, product claims and footprint calculations while enabling the confident, transparent sharing of product origin and impact.

70 %

level of awareness regarding the Digital Product Passport( DPP) among surveyed companies
The platform’ s capabilities align precisely with Rights & Brands’ needs. The report introduces a framework called the“ compliance canvas,” which maps data points across 16 key global regulations, including the EU’ s Ecodesign for Sustainable Products Regulation( ESPR) and the EU Deforestation Regulation( EUDR). This explains the platform’ s flexibility: it can simultaneously manage PVC safety documentation for a plastic toy and social audit certificates for textile manufacturing – vastly different compliance requirements that nonetheless must coexist within a single oversight system.
In essence, the same meticulous attention to detail that Tove Jansson applied to illustrating Moominvalley must now be applied to tracking every step of the manufacturing process.
supplychaindigital. com
175