CREDIT: TUPUNGATO VIA GETTY IMAGES CREDIT: IZZET KERIBAR VIA GETTY IMAGES
R & B have secured partnerships with the likes of Starbucks and Nescafé
The strategy behind the rollout Rather than attempting a wholesale transformation overnight, Rights & Brands has structured the implementation in three phases running from January through June 2026. The rollout begins with foundational documentation, including factory information, signed codes of conduct and audit certificates – the baseline requirements that must be in place before a more sophisticated data collection can occur.
This phased approach reflects the reality highlighted in TrusTrace’ s report which found that AI-powered primary data collection, whilst capable of processing tens of thousands of transactions daily with a 60-70 % administrative reduction, still requires proper infrastructure and training as AI-enhanced systems must be carefully managed.
“ Licensing brings unique supply chain challenges – multiple licensees, diverse product categories and tiered manufacturing relationships that require different levels of oversight,” notes Shameek Ghosh, CEO and Co-Founder of TrusTrace.“ Rights & Brands is taking a pragmatic approach to building the infrastructure needed to manage compliance at scale. We’ re seeing this same need across fashion, consumer goods and other
178 April 2026