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WATCH NOW We run it now – Nike

NIKE

REVENUE: US $ 44.71BN EMPLOYEES: 77,800 CEO: ELLIOTT HILL FOUNDED: 1964

Nike is targeting long-term profitable growth with its accelerated use of advanced technology and automation. It is reducing complexity and building a more efficient operation through its integration of automation across its distribution centre operations.

Nike uses advanced 3D design software and robotic arms to cut materials and process thousands of shoe parts, enhancing quality control with AI cameras. By utilising automation, the company is sharpening its supply chain and developing speed across its operations. 26 April 2026