ARUN RAJAN TITLE : CHIEF STRATEGY AND INNOVATION OFFICER
OPERATIONS
“ A logistics provider like us has a uniquely broad view across the marketplace and uniquely deep knowledge and relationships ”
ARUN RAJAN CHIEF STRATEGY AND INNOVATION OFFICER CH ROBINSON
ARUN RAJAN TITLE : CHIEF STRATEGY AND INNOVATION OFFICER
COMPANY : CH ROBINSON INDUSTRY : LOGISTICS
The operations chief believes that , overall , the future of 3PL will be far more data-driven , with more tools for planning and optimisation and more predictive analytics to help offset the increasing frequency and intensity of supply chain disruptions . Use of generative AI ( Gen AI ) in 3PL remains in its infancy , Arun asserts . He has seen evidence of chatbots being developed for customers to query general datasets and numerous software teams taking advantage of the ability to write code faster , but says serious gains can be made in automating repetitive , manual tasks .
LOCATION : MINNEAPOLIS , US
Arun Rajan is the Chief Strategy and Innovation Officer at CH Robinson , having joined the company in 2021 to become Chief Product Officer . He previously worked for a host of customer-focused , digital-first organisations including Amazon , Whole Foods , Zappos and Travelocity . His role focuses on connecting innovation to business strategy and execution . supplychaindigital . com 119