OPERATIONS
“ Natural language processing and traditional machine learning had their limits when it comes to replicating the tasks a human can do , like replying to a simple email request ,” Arun explains . “ The training data was enormously expensive to get , host and maintain . “ The massive breakthrough was Gen AI and the large language models behind it . Now , all of a sudden , there ’ s a generalised set of training data that allows our tech to read and understand any type of email like a human can .”
A culture of innovation The common thread here is that the very smartest experts in 3PL and the logistics field in general will constantly create and utilise tools in order to enhance customer relationships .
“ Here at C . H . Robinson ,” Arun says , “ we like to say our people empower our tech and our tech empowers our people .”
Next for CH Robinson – looking at physical aspects of the business – are better batteries and charging infrastructure for electric vehicles , with completely autonomous trucks coming further down the road . With keen interest , Arun is also keeping tabs on rapid developments in sustainable aviation fuel and even wind-powered ships .
“ The people who founded CH Robinson more than 100 years ago would be blown away by the business now ,” he concludes . “ I imagine the next 100 years will bring even more exponential change .”
supplychaindigital . com 121