Supply Chain Digital Magazine August 2024 | Page 23

them . This agility and resilience are critical for thriving in today ’ s fast-paced and unpredictable global market . It ’ s what enables our clients to turn challenges into opportunities .
Q . WHICH TECHNOLOGICAL INNOVATIONS IN THE SUPPLY CHAIN SPACE ARE YOU MOST EXCITED ABOUT ?

» In recent months , we ’ ve seen multiple instances demonstrating just how fraught successfully getting goods from A to B can be in an era where consumer expectations have never been higher . Think rebel attacks in the Red Sea , freak accidents like the Baltimore bridge collapse or climate-change driven extreme weather anomalies like the drought-stricken Panama Canal .

Across all industries , AI is being sought after as a critical tool to augment human intelligence and support risk mitigation strategies around these sorts of issues and drive the most intelligent supply chains on the planet . And with businesses more vulnerable to disruptions than ever before , it ’ s never been more needed .
Kinaxis uses AI to drive better results while maintaining the speed and agility required to navigate modern supply chain challenges – by generating prescriptive recommendations , predicting and surfacing insights , automating processes and enhancing
supplychaindigital . com 23