Supply Chain Digital Magazine August 2024 | Page 77

COUPA
What is next for Coupa ? The future of Coupa is one of ambition , but also one of complete focus . It is ambitious both for the success of the company , but also for the success of its growing list of customers . As well as extending its client base , Michael has bigger targets than simply solidifying Coupa ’ s leadership position .
“ I expect that we continue to surprise our current customers with new features and functions that are relevant for them , that help them drive more value , build more resiliency in their supply chain , and have them achieve strategic objectives through the power of the platform and the community ,” he says .
He also sees a focus on effectively realising developments in AI technology as critical for both the success of the business and its customers .
“ We are going to focus on making sure we extract the maximum amount of value for our customers through the power of AI . I think that is one critical element for us ,” he explains .
“ We will also continue to focus on what our customers care about whether it ’ s upstream source-to-contract or downstream in purchase-to-pay , and making sure that we bring innovation , develop features that our customers are interested in to ultimately optimise their operating models and support them with whatever comes next in this highly volatile time .” supplychaindigital . com 77