Supply Chain Digital Magazine August 2024 | Page 83

BEAT SIMON
SUPPLY CHAIN
Becoming an end-to-end logistics provider DP World is nothing less than a powerhouse of logistics , moving around 10 % of global trade through its infrastructure .
Operating more than 800 locations for logistics , marine services and ports and terminals , its handling capacity stands at roughly 95 million twenty-foot equivalent units ( TEUs ). A recent boost in capacity comes after DP World put forward a new strategy in 2022 , setting out its intention to be an end-to-end supplier providing logistics at scale .
“ When you look at it from DP World ’ s perspective , we were mainly an assetheavy provider in ports , terminals and

BEAT SIMON

“ Where we are today is an environment of collaboration and competition ”

BEAT SIMON GLOBAL CCO , LOGISTICS DP WORLD TITLE : GLOBAL CCO , LOGISTICS COMPANY : DP WORLD INDUSTRY : LOGISTICS LOCATION : DUBAI
Beat Simon has worked in logistics for the best part of four decades and began his career with DANZAS in the 1980s . Between 2006 and 2013 he helped build Agility , before becoming President at APL Logistics . In 2022 , Beat joined DP World , where he serves as Global Chief Commercial Officer , Logistics . free zones ,” says Beat . “ We said , ‘ in future we want to be directly in front of customers ’ – the beneficial cargo owners ( BCOs ), as we call them in logistics .”
Helping to facilitate this transition was the newly-acquired syncreon , a supply chain solutions provider , and Imperial , an Africa-focused provider of integrated market access and logistics solutions .
They form part of what Beat refers to as a “ toolbox of end-to-end services ” that DP World can provide to BCOs .
“ I ’ m often asked ‘ how do you deal with your freight forwarder being your competition but also your customer ?’,” he continues . “ Where we are today is an environment of collaboration and competition . We work together in certain areas , we compete in certain areas and we try to offer our customers the best solution , which is a big change .”
Harnessing the power of technology Technology is , of course , playing a central role in DP World ’ s transition to becoming an end-to-end service provider .
The organisation is working alongside a host of big-name providers and ,
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