THE SUPPLY CHAIN INTERVIEW

Crucial to this transformation is the company’ s highly agile, on-demand delivery network, able to respond instantly to sudden spikes in demand whether triggered by weather changes, sporting events or major holidays. This real-time responsiveness is a fundamental strength – and a necessity.

With this shift comes new challenges, as the logistics effort to meet on-demand service poses an entirely new way of operating.

While meal orders logically peak around lunch and dinner, unpredictability is routine. A late-night order for food, or an urgent early-morning need for a phone charger or baby essentials, requires the system to react on the fly.

“ The greatest challenge is developing a network that responds efficiently to this spectrum of requirements across all hours. There’ s no‘ one size fits all’ solution, for consumers or partners, and that’ s why we have diversified our delivery services,” Jannie says.

Two flagship examples of this diversification are the Shop & Pay model and JET Go.

Shop & Pay enables couriers to shop, pay and deliver on behalf of customers. Already active in Canada through the Skip brand, this technology covers nearly 800 locations and is set for further expansion.

JET Go, meanwhile, has become a core service, covering over a thousand delivery areas in major markets. It allows retailers of all types – from high street brands to small local shops – to offer last-mile delivery through Just Eat’ s network, even without listing on the Just Eat Takeaway. com marketplace. This model is exceptionally flexible, supporting quick onboarding and tailored logistics for all partners.

44 August 2025