Supply Chain Digital Magazine December 2023 | Page 12

DEBORAH SURRETTE

Helping make robotics an automatic choice

Deborah Surrette is Chief Commercial Officer with warehouse robotics giant GreyOrange , and explains why the role is all about problem solving

Deborah Surrette is Chief Commercial Officer of GreyOrange , the multinational tech company that designs , manufactures and deploys advanced robotics systems for automation in warehouses , as well as distribution and fulfilment centres .

It is a massive job in a rapidly expanding market , because a tight labour market globally means that automated warehouses are rapidly becoming a must-have in the move towards resilient supply chains .
US-based GreyOrange uses automation to accelerate and scale the warehouse fulfilment operations of its customers .
“ We want to make warehouse fulfilment quicker , more flexible , more scalable , and more cost- efficient ,” Surrette says .
Speaking to Accenture , as part of its Logistics Disruptors series , she adds : “ The way we do that is through robotic automation and our AI-driven , enterprise-level software platform .”
For Surrette what differentiates GreyOrange in the automation market is that its clients “ look to us when they want to achieve extraordinary scale ”.
She adds : “ They look to us for our expertise and our years of experience , and for us to help them take the next step in automation .”
Surrette ’ s background is in technology sales . Most recently , she was VP Sales with Oracle , where she led the company ’ s North America sales operation , focusing on large
12 December 2023