PARTH THAKKER
ZEBRA TECHNOLOGIES
Parth Thakker leads Demand Intelligence at Zebra Technologies, overseeing commercial and go-to-market functions including sales, customer success and solution consulting. He joined Zebra through its acquisition of antuit. ai, where he was among the earliest employees in 2015 and later ran global sales as the startup pioneered AI-driven inventory decisioning for retail, manufacturing and consumer packaged goods.
Originally trained as an engineer, Parth began his career in aerospace as an electrical engineer on complex programmes that showed how technology can transform outcomes.
After earning an MBA from New York University, he moved into sales to combine technical depth with strategic, customer-focused leadership.
Over 15 years, Parth has helped organisations tackle complex supply chain and merchandising challenges. He treats sales as partnership, focused on measurable outcomes and solutions that make a tangible difference for customers.
At Zebra, a global market leader in printing, scanning and mobile computing, Parth’ s vision centres on connection, intelligence and innovation.
“ We look to empower the frontline across a variety of industries – whether retail, manufacturing or healthcare – centred around automation and digitisation at the edge,” he says.
Since joining, he has seen Zebra evolve“ into more of a solution organisation, really embracing the power of artificial intelligence – first predictive, prescriptive and now generative and agentic AI in each and every one of our solution offerings.”“ We are now helping our customers be more focused on solving an outcome rather than a piece-point siloed solution,” he explains.
Within Zebra’ s inventory and supply chain ecosystem, Parth oversees solutions that manage“ the two biggest assets an organisation has: its people and its inventory”, advancing technologies that“ track inventory from a supply chain plan, source, make, deliver in that ecosystem”.
“ At Zebra, we aim to connect upstream supply chain planning decisions with downstream execution decisions – whether in a warehouse, distribution centre, or retail store,” he adds.
PARTH THAKKER
TITLE: SALES LEADER
COMPANY: ZEBRA TECHNOLOGIES
INDUSTRY: IT & TECHNOLOGY
Parth leads Demand Intelligence at Zebra Technologies, driving sales, customer success and solution consulting. An engineer-turned-sales leader, he joined through antuit. ai’ s acquisition, pioneering AI inventory decisioning for global industries.
106 December 2025