Supply Chain Digital Magazine December 2025 | Page 111

Q. HAS ZEBRA LEARNED ANY LESSONS FROM SUPPORTING ORGANISATIONS AS THEY RETHINK THEIR STRATEGIES?

» We worked with a large global food and beverage manufacturer that came to us with capacity constraints issues. They had shelves bare in their category at one point. Our solution, while robust, didn’ t initially meet their specific needs around dynamically prioritising orders to ensure equitable on-shelf availability with retailers or end customers.

The keyword is equitable. Many tools optimise for a KPI or cost, but equitable was key here. Within four or five months, we piloted with that customer. Today, they use our solution dynamically to promise orders across the US and Canada, with a 95 %“ no touch” rate, meaning minimal human interaction, freeing them to focus on higher value strategic initiatives rather than firefighting missed orders.
Q. HOW IS ZEBRA EMBEDDING AI WITHIN ITS PLATFORM?

» Zebra has always been an AI solution company. Look at our capabilities in machine vision, optical character recognition, barcode scanning.

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