PwC’ s 2025 Digital Trends in Operations Survey reveals leaders shifting from crisis management to ROI-led digital transformation built on trust
SUPPLY CHAIN STRATEGY
PWC
PwC’ s 2025 Digital Trends in Operations Survey reveals leaders shifting from crisis management to ROI-led digital transformation built on trust
Since 2020, organisations have accelerated network reconfiguration to navigate policy volatility and cost inflation, PwC has found. In its 2025 Digital Trends in Operations Survey, 91 % cite US trade policy as a major catalyst for reshaping supply chains. At the same time, 87 % link rising geopolitical tension to the push for more flexible, adaptive operations built on technology-enabled responsiveness.
The findings make it clear that adoption curves are steepening. More than half of respondents are now deploying AI in core functions, using predictive tools to foresee and manage disruptions, even as scaling remains constrained by data and integration challenges. Despite progress, 92 % admit that technology rollouts have yet to yield full value, with system integration and data quality emerging as the primary restraints.
PwC also emphasises the importance of cohesion across digital stacks, the strategic use of data as an enterprise asset and the deployment of digital twins and IoT- but only where impact is measurable. It found that outcomes are strongest in ecosystems that connect both technology, talent and metrics.
Operations are evolving toward faster, smarter and more resilient supply chains grounded in integration, trusted data and digital transformation- but can everyone keep up?
128 December 2025