Supply Chain Digital Magazine December 2025 | Page 143

focus leadership bandwidth on the unexpected, high-impact decisions.”
His work is focused on helping organisations bridge this gap to drive integrated and adaptive performance.
Building smarter defences Of course, these innovations do not operate in a bubble; there are outside risks to consider. In recent years, these have presented themselves in the form of a pandemic, international conflicts and tariffs – all a warning to CSCOs about the cost of underinvesting in resilience.

“ If you optimise for efficiency too tightly, you start to take resilience out of the system”

Adam Ben-Yousef, SVP of Revenue Growth Management Solutions, o9 Solutions supplychaindigital. com 143