SUPPLY VISIBILITY SHOWS CLEAR AN PRESENT DANGE
What supply chain bosses really need is a crystal ball , but the next best thing is supply chain visibility . Here , Ryan Closser of FourKites explains why
WRITTEN BY : SEAN ASHCROFT
What every supply chain chief really needs in today ’ s tumultuous world is an in-house Nostradamus – someone able to peer into the future and headoff yet more disruption , from whatever catastrophes the future has in store for already beleaguered supply chains .
But seers blessed with supernatural insight are rather thin on the ground , at least in B2B circles ; I was unable to find even a single one on LinkedIn . And so it is that businesses have to make do with the nextbest-thing to make supply chains more resilient : visibility .
Having a clear , end-to-end picture of one ’ s supply chain at any given moment in time is the goal . As the past two years of conveyorbelt shocks to supply chains has shown us , visibility has never been more important .
Yet knowing what is needed and achieving it are two very different things .
42 February 2023