TECHNOLOGY
UNILEVER REAPS THE REWARDS
Unilever is already reaping rewards from its widespread and ongoing digital supply chain transformation and anticipates several more in the immediate and longer-term future .
They include significant improvements to service levels , product availability , inventory reduction , speed and , ultimately , growth . More specifically , Unilever is seeing :
• Efficiencies in costs : Overheads are being reduced through process digitisation , systems simplification and AI .
• Enhanced agility : The speed of speed of several internal processes including master date creation , claims turnaround time and forecasting is being improved . Additionally , the process surrounding tech deployment is being developed so that launches take place globally , all at once – rather than sequentially by geography .
• Greater customer experience and customer satisfaction : Inefficient , manual processes are being eliminated and digital platforms provided for enhanced customer services .
• Improved resilience : Operations are , across the board , already more robust .
• A profound impact on the people leading and participating in the transformation : By redefining operations , Unilever is presenting new technical , creative , problem -solving and collaboration opportunities at all levels of the organisation .
than 75 % of Unilever ’ s total turnover , and the creation of global hubs which enable process standardisation and digitisation at scale .
One of the FMCG giant ’ s biggest initiatives powering the metaverse is an AI-powered ‘ customer connectivity ’ model for collaborative planning with retail partners . Aimed at establishing a single , integrated supply chain with customers , this proprietary model connects customer point-of-sale ( POS ) data and stock information to the Unilever supply system , with an AI overlay that assesses and replans in real-time and at a previously unattainable scale and speed .
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