LOGISTICS RISING
TO LAST-MILE
CHALLENGE OF
OMNICHANNEL WORLD
The logistics industry has had to move quickly with the inexorable rise of omnichannel . So what have been the main challenges and how well are these being met ?
WRITTEN BY : SEAN ASHCROFT
The supply chain landscape has changed more in the past three years than in the previous 30 . Not only is digital transformation altering the fabric of supply but , thanks to the pandemic , omnichannel is now people ’ s preferred means of shopping .
In lockdown , consumers flooded online to find the goods they needed ; online sales saw an estimated four years ’ growth in just 12 months . This seismic shift in purchasing patterns has meant that the logistics industry has had to adapt quickly to help businesses meet the exacting last-mile demands of omnichannel delivery .
Here , we speak to two last-mile logistics experts for their take on how omnichannel has changed the logistics industry , and how well it has done in meeting the unique challenges of our new-look world .
Mahmoud Ghulman ( MG ) is Co-Founder and CEO of Nash , an online platform for businesses to manage , track , and integrate local , same-day deliveries into their operations . Rory O ’ Connor ( RO ) is CEO of delivery management platform provider , Scurri .
How is omnichannel changing the logistics industry ? MG : Before Covid , running to the store to pick up what you needed was a daily task that we never really questioned . It was ingrained . But when the pandemic hit , that was no longer an option , and , suddenly , there was an acute need for omnichannel distribution – especially around last-mile .
66 January 2023