LOGISTICS
The best logistics technologies will help any business take advantage of such a shift and implement omnichannel distribution without operational burden . Logistics tech is the bridge between businesses and consumer expectation .
RO : Pre-pandemic , omnichannel operations were still focused on a variety of distinct channels to engage customers . With the growing popularity of ecommerce , mobile , and social-media buying , the industry needs to unite customer experience across all channels .
The use of legacy fulfilment systems with segregated interfaces and inadequate visibility is slowing down the growth of fullyintegrated supply chains . The pandemic will have a lasting impact on consumer expectations and behaviours , as well as how businesses and logistics function .
How are logistics firms helping make omnichannel work ? MG : By building flexibility and customisation into solutions . There is no one-size-fits-all logistics model , and the tech to make logistics run smoothly needs to be as diverse as the industries and consumers who use them .
“ IN FIVE YEARS , OMNICHANNEL LAST- MILE LOGISTICS WILL BE THE BACKBONE OF EVERY BUSINESS ”
MAHMOUD GHULMAN CO-FOUNDER AND CEO , NASH supplychaindigital . com 69