SUSTAINABILITY
“ Firms need to ensure efforts to cut carbon emissions extend beyond their own four walls . Anything else is greenwashing ”
ALEX SARIC CHIEF MARKETING OFFICER , IVALUA
Inter-departmental collaboration is also key in the battle against greenwashing . “ Correct communication to the public is a PR and marketing job , while communication with customers is down to sales ,” says Mjelde . “ Everything needs to be done with complete information to hand , because inaccurate communications due to misguided marketing materials and misinformed customers can lead to greenwashing fines .”
She adds that collaboration between departments must be “ seamless ” to ensure that all claims are valid and backed up by data .
Staying up-to-date with current laws and regulations is another important requirement in the quest to avoid claims of greenwashing .
For example , the European Union will issue new environmental claims regulations and updates for the textile industry every year until 2025 and beyond .
“ Stay on top of these and other changes , so you continue to comply ,” advises Mjelde . “ This is a big challenge , so make sure you invest in the right team , tools and partners to help you navigate the complexities of the latest regulations .”
Mjelde concludes by highlighting that Trimco seeks to keep customers up-todate on the latest EU regulations news . “ This enables us to advise them and help them make the best decisions for their businesses ,” she says . supplychaindigital . com 99