Supply Chain Digital Magazine January 2024 | Page 115

AWS CEO : Generative AI Will Be Explosive Source of Growth

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“ For example , can a company take credit for content generated by a chatbot ?” asked Summers . “ Plus , how should we share the work that AI generates ?
“ Ethics aside , the question many CIOs and CTOs will be asking themselves is whether their companies should be investing in these types of technology , given the analyst predictions that they are unlikely to be ready for practical use any time before 2030 .”
ChatGPT ’ s ‘ new category of tools ’ Summers feels ChatGPT has introduced both businesses and consumers to a “ completely different category of tools that have put the power and potential of AI on display for all to see ”. He adds that this “ has had a democratising effect ”.
He continues : “ Tech leaders who don ’ t have their app-development team thinking about how to apply GenAI are likely putting their companies at a long-term disadvantage .
“ And therein maybe lies the truly transformative quality of ChatGPT to businesses large and small , far and wide , not simply in supply chain .
“ It ’ s not necessarily about the application of generative AI today , but rather how it is fundamentally changing our way of thinking about what could be possible tomorrow . “ We are moving away from menudriven click interfaces , to more natural conversational interfaces .”

“ Can a company take credit for content generated by a chatbot ?”

CRAIG SUMMERS , MD , UKI , MEA & NORDICS , MANHATTAN ASSOCIATES