Supply Chain Digital Magazine January 2024 | Page 15

LIFETIME OF ACHIEVEMENT IN SUPPLY CHAIN
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key element of our strategy .” This is why , he says , the company is “ putting a lot of money where our mouth is ”, by pledging to invest € 7bn on decarbonising its supply chains by 2030 .
“ But it ’ s not simple ,” he says . “ Sometimes the solutions are just not ready . We ’ ve beenlooking hard at electrifying aircraft , but the technology isn ’ t there yet . So right now , sustainable fuel is the only option to decarbonise aviation .”

“ We ’ re pledging to invest € 7bn on decarbonising our supply chains by 2030 ”

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