MATTEL
Barbie’ s origins in empowerment Since its inception in 1959, Barbie has been synonymous with inspiration and empowerment, adapting over decades to reflect societal changes. More recently, Mattel has incorporated DEI principles deeply into its development and design processes.
“ At Barbie, we believe that girls can be, and do, anything,” explains Krista Berger, Senior Vice President of Barbie at Mattel.
“ We’ re committed to breaking down the barriers – from gender stereotypes to self-doubt – that hold girls back from realising their limitless potential.
MATTEL
HEADQUARTERS: CALIFORNIA, US
NUMBER OF EMPLOYEES: 34,000
MARKET CAP: 5.82 BILLION USD
NUMBER OF COUNTRIES: OPERATES IN 35 LOCATIONS, WITH PRODUCTS AVAILABLE IN MORE THAN 150 COUNTRIES
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