the importance of innovation and relevance in product offerings to stimulate revenue growth.

By strategically integrating inspiring sports icons into Barbie’ s product line, Mattel aims to unlock new demand segments informed by evolving consumer attitudes towards women’ s sports and play patterns. ​

Sustainability as a core principle Mattel’ s commitment extends beyond market positioning; it incorporates ambitious environmental and social goals into its supply chains.

the share of recycled or FSC-certified paper and wood fiber Mattel achieved in 2021, verified by the Rainforest Alliance

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