SUPPLY CHAIN STRATEGIES

the proportion of recycled PET used in most Mattel window cartons and blister packs in 2021, up from 25 % in 2020

The company has overhauled its sustainability strategies since 2021, with objectives including achieving zero manufacturing waste by 2030, optimising material recovery and reuse, and reducing Scope 1 and Scope 2 greenhouse gas emissions by 50 % relative to 2019 levels.

Mattel’ s sustainable supply chain model includes optimising resource use, promoting worker health and safety and enhancing environmental responsibility. This approach is crucial given the growing pressures on supply chains to comply with international sustainability regulations and customer expectations for responsible production.

Barbie’ s shift to recycled, recyclable or bio-based plastic materials in products and packaging is a tangible step that aligns with Mattel’ s broader ambition to become a leader in sustainable manufacturing and packaging innovation, fostering a greener future while meeting supply-demand dynamics responsibly. ​

By embedding environmental goals alongside DEI principles in its production and marketing, Mattel sets a leading example in the toy industry for how companies can responsibly leverage societal trends to fuel growth, innovation and positive social impact, inspiring future generations not only to dream big but to sustain those dreams in a greener, more equitable world.

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