THE SUPPLY CHAIN INTERVIEW
“ We’ ve also changed how we operate during a situation that needs addressing. Cross-functional teams can come together quickly with clear data, clear decision rights and clear escalation paths.”
That approach helped maintain strong service levels through recent disruptions, while supporting growth in prestige and mass markets.
AI at scale Pressed on the technological innovations that really excite him, Graeme points again to AI, particularly when embedded in day-to-day operations.
Referring again to Coty’ s 20 + advanced forecasting models that run at SKU level, he says:“ They effectively compete with each other to see which gives the best prediction, and that has really sharpened our planning.”
The multinational is also building AI assistants to handle tasks that once took days but can now be handled in minutes.
“ These assistants take the grind out of things like supplier data, purchasing analysis and risk screening – even line maintenance in our factories,” Graeme adds.
“ Automation is moving quickly too. We are using robotics, digital workflows and predictive maintenance to cut manual work and improve consistency across factories and distribution centres.
“ Digital twins and predictive quality tools are starting to give us earlier visibility of bottlenecks and help us make better decisions on where to put capital.”
40 %
proportion of Coty sites which are carbon neutral when it comes to Scope 1 and 2 emissions
By 2027, Coty aims to have at least 15 AI-enabled tools in daily use, completely transforming how its supply chain is run.
Sustainability embedded For Graeme and Coty, sustainability is not an add-on but woven into day-to-day supply chain operations.
“ It affects how we design the network, which suppliers we choose, how we plan routes and how we measure performance,” he asserts.
In fact, all Coty’ s factories and distribution centres now run entirely on renewable energy. Energy consumption has been reduced by more than a third when compared to its baseline, while more than 40 % of sites are carbon neutral when it comes to Scope 1 and 2 emissions.
What’ s more, air freight emissions are down around 65 % since 2019 and transport emissions continue to decline.
Overall progress has been significant. Coty has surpassed its 2030 Scope 1 and 2 emissions targets and Scope 3 emissions are down 27 %.
32 January 2026