WILL THE FREIGHT MARKET RECOVER?
TOP 10 – PREDICTIONS FOR 2026
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WILL THE FREIGHT MARKET RECOVER?
EXECUTIVE: NEIL CAWSE JOB TITLE: CEO COMPANY: GEOTAB
As demand for freight increases and more fleets adopt technological advancements to increase efficiency, experts predict the freight industry will bounce back from disruption.
As the freight industry recovers from high demand and fragmented systems, activity will return to normal, which will influence transportation costs and capacity planning.
“ The economy will feel like a recession and a boom at the same time, and freight will sit at the center of it,” says Neil Cawse, CEO of Geotab.
“ Political and economic pressure will continue to weigh on freight demand, creating a softer market that challenges margins and reshapes investment priorities.
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“ At the same time, logistics and transportation remain essential, and the tools now available to fleets offer some of the strongest cost-saving potential the industry has ever seen.
“ This creates a dual reality, a sector under strain, yet full of opportunity for operators who choose to modernise.”
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