SUPPLIER RELATIONSHIP MANAGEMENT
You mentioned the efforts of Catena-X. Can you give us some insights because not all suppliers are following?
NICOLAI: All of the suppliers who want to be competitive and to secure their business, they have to be data-ready. They have to work on their digitalisation, then it’ s only a small step to enter Catena-X and the ecosystem. Therefore we also support very small suppliers in getting data-ready. And that is done with several measures. But what we see so far as an early player in Catena-X is momentum. Further suppliers are stepping in to close the loop.
“ All of the suppliers who want to be competitive and to secure their business, they have to be data-ready. They have to work on their digitalisation, then it’ s only a small step to enter Catena-X and the ecosystem”
Nicolai Martin, Member of the Board of Management of BMW AG, Purchasing and Supplier Network, BMW AG
80 January 2026