actually augments their capabilities , freeing them to focus on strategic thinking and innovation . We ’ re already exploring how AI can revolutionise customer experiences by , say , anticipating what a customer might love based on their purchasing patterns and then using that data to optimise our inventory levels and deployment . Talk about personalised beauty !
This isn ’ t just about efficiency , though . It ’ s about unlocking entirely new avenues for collaboration with our retail partners across all channels and , ultimately , creating beauty experiences that are really new and disruptive .
Recently , I had the privilege of visiting MIT ’ s Center for Transportation and Logistics , and , let me tell you , the conversations were mind-blowing . The agility and responsiveness that these emerging technologies can unlock are game-changing . It ’ s clear to me that we ’ re on the cusp of a seismic shift in the supply chain world and , at L ’ Oréal , we ’ re embracing it with open arms . After all , beauty and technology are in our DNA .
Q . TO WHAT EXTENT ARE YOU AND L ’ ORÉAL PRIORITISING SUSTAINABILITY ACROSS YOUR SUPPLY CHAIN ?
» We try to embed sustainability into the fabric of who we are and what we do . We ’ ve been on this journey for many years , but , in 2020 , we knew we needed to hit the accelerator . That ’ s when we launched ‘ L ’ Oréal for the Future ’, a more ambitious , science-based sustainability roadmap for 2030 that further built on our previous programme , ‘ Sharing Beauty with All ’. supplychaindigital . com 23