ONEMAGNIFY

This strong interest began during his educational years , studying for his Bachelor in Economics from the University of Michigan and later a Masters in Economics with a focus on Industrial Organisation from Oregon State University . Motivated and passionate about driving business success , he was quickly recruited by one of the world ’ s biggest corporate conglomerates- General Electric ( GE ). For more than 130 years GE has been at the forefront of industry , devising technological innovations across healthcare , manufacturing , defence and energy .

“ I was part of their marketing and risk leadership program , which involved a lot of quantitative work ,” Steve explains . “ You can ’ t run experiments in the economy , after all , that ’ s why we build econometric models .” Building these sophisticated econometric models immersed Steve in the “ quantitative , technical side of marketing ,” where databases , business intelligence , analytics and customer segmentation could be harnessed to supercharge outreach and refine customer relationships .

TITLE : CHIEF DIGITAL OFFICER

Over his 25-year career , Steve has worked at start-ups , large Fortune 10 companies , and ad agencies .

The one constant ? Transforming data into customer understanding , and then using that enhanced customer knowledge to drive change .

A leading analytics and digital marketing expert , Steve enjoys building highperforming teams that work at the leading edge of digital marketing and data science . He previously held roles as co-founder and CEO at Vertigee Corporation and SVP of data & analytics at Wunderman . Steve holds a BA in Economics from the University of Michigan and an MS in Economics , summa cum laude , from Oregon State University .

52 July 2024