Supply Chain Digital Magazine July 2024 | Page 54

Celebrating the unique art installations in the OneMagnify Charlotte office
His time at GE was spent running multivariate experiments and evaluating test results , exploring newfound strategies and customer psychology , as his passion for data-driven experimentation and discovery grew . “ I was fascinated by the actual use of the scientific method ,” Steve explained . “ The design of experiments , reading results and statistical significance measures . I saw that marketing was a domain where we could apply those things .”
Inspired , in 2012 Steve founded his own company called Vertigee , before selling it to customer experience company OneMagnify and stepping into his current position . “ Co-founding , growing , and then eventually selling that to OneMagnify is really my proudest achievement .”
Steve ’ s achievements have only continued at OneMagnify , which for fifty years has maintained the same core mission- to provide expert marketing to companies in the manufacturing , transportation and industrial verticals . Today that means helping manufacturers embrace digital transformation and
54 July 2024