OneMagnify employees enjoying a friendly conversation in the office
OneMagnify here is recognising and responding to one of the broader industry trends set to dramatically alter the manufacturing sector . We are witnessing the growth of a new economic model , where manufacturers are moving away from their traditional product offerings to put service at the forefront . Customers are no longer being sold equipment , but the end result of that equipment , through a highly customisable , personalised service offering that undergoes continuous refinement and enhancement thanks to digital transformation .
“ Industry expectations have changed and consumer expectations have changed ,” Steve explains . “ I think that comes into the business world , that customisation of our business experience . So there ’ s this expectation for increased personalisation , that companies should know my preferences , my behaviours and be able to tailor offerings to me .”
In addition to meeting this shift in consumer mindsets , Steve urges manufacturers to adapt their own , to remain competitive and enhance value-creation opportunities .
56 July 2024