Collaborative and hands-on brainstorming session among OneMagnify employees at the Detroit office
Upskilling the existing workforce , while vital in the short term , is only the start of digitally transforming the industry . The manufacturing sector needs new talent , digital natives who bring newfound skills , curiosity and enthusiasm .
Attracting this talent is an arduous challenge , and part of the problem is the industry ’ s outdated branding . Steve agrees , arguing there needs to be a transformation of this “ dated outlook or understanding of manufacturing to be low tech or hands-on dirty work ,” into one where manufacturing is a “ high tech , hub of innovation .” According to him , manufacturers will have to start “ dispelling some of those misconceptions through highlighting the real stories that are happening .”
But this is easier said than done . Redefining the image of a company alone is difficult – but an entire industry ?
64 July 2024