Supply Chain Digital Magazine July 2025 | Page 69

AI IN SUPPLY CHAIN as the foundation of its supply chain strategy, especially when external forces disrupt operations.
“ Supply chain disruption is a topic that is at the centre of supply chain innovation these days, as organisations build integrated control towers,” says Diego. He points to COVID-19 as a major wake-up call for the industry. The pandemic exposed weaknesses in global supply chains, particularly the lack of real-time visibility and flexible infrastructure.“ The keys to remaining resilient under these types of external factors are agility and smart decision making.”
To counter these challenges, Southern Glazer’ s has developed a set of analytics dashboards designed for fast interpretation and execution. These tools help the company coordinate with suppliers and distribution centres, optimising inventory and delivery routes in response to changes.
Now, the next step is layering AI into these systems. By connecting the various data points that already exist – shipment timing, warehouse status, product demand and more – AI promises to enhance decision speed and accuracy across what Diego refers to as a“ control tower platform.” This move turns isolated insight into integrated action, helping the company adapt to regulatory changes, manage cost fluctuations from tariffs or respond to delayed harvests caused by shifting weather patterns.
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