THE SUPPLY CHAIN INTERVIEW

lobal supply chains have faced significant pressure in recent years to adapt to changing regulations, ongoing volatility and the rising demand from consumers. For a luxury cosmetics organisation such as The Estée Lauder Companies( ELC), understanding a consumer base’ s wants and delivering it on time is crucial.

In the industry of makeup, skincare, perfume and hair care, leaders need to anticipate the wants of their consumer base – after all, products are not made in a day.

To stay ahead of consumer demand and anticipate emerging trends, leading manufacturers are embracing AI and automation more than ever. This technology, however, is not a one-sizefits-all, and applying it incorrectly can be more of an issue than not utilising it at all.

Manufacturers, therefore, need to be smart about how they use this smarttechnology – and ELC is one of those using it with authority.

Leading the transformation is Jamal Chamariq, Senior Vice President, Global Supply Chain at ELC. His main responsibilities lie across the EMEA, UK & Ireland regions, as well as emerging markets and travel retail worldwide.

Jamal leads the end-to-end supply chain operations for the company, which includes overseeing procurement, manufacturing, engineering, planning, fulfilment, customer service, sustainability and quality assurance.

“ In practical terms, that means my focus is ensuring that our value chain

TITLE: SENIOR VICE PRESIDENT, GLOBAL SUPPLY CHAIN

COMPANY: THE ESTÉE LAUDER COMPANIES

INDUSTRY: PERSONAL CARE PRODUCT MANUFACTURING

LOCATION: SWITZERLAND

Jamal is a seasoned professional with more than 30 years of experience in the supply chain industry, working across product development, manufacturing and distribution.

helps the company move with speed, agility and discipline— staying close to consumers, delivering exceptional quality and building resilience in a very dynamic global environment,” Jamal says.

Gaining a global perspective Jamal has spent more than 30 years working across supply chain and operations leadership, working across a range of different industries and geographies. His global experience has seen him in teams throughout North America, Asia Pacific, EMEA and Latin America.

Most of his career has been at ELC, having joined in 2004, but Jamal has held senior roles across manufacturing, distribution and procurement at Sanofi and Yves Rocher.

24 July 2026