countries and territories

“ Several trends are reshaping supply chains today,” Jamal explains. Companies are beginning to understand that stronger execution, simplification and regional balance are driving strong business performance amid today’ s complex demands.

As AI becomes a key topic of consideration for manufacturers of every size, for Jamal, the main question is“ whether it improves decision quality and execution.” However, he affirms that the human element is more critical than ever. He adds:“ As systems become more advanced, the difference increasingly comes from people – their judgment, alignment and ability to act on insight.”

Future considerations ELC has grown immensely over the years, driven by ongoing innovations and a strong portfolio of brands. Jamal believes the future lies with“ scaling and executing the transformation consistently across the organisation.”

Within the supply chain, teams will be looking to shorten cycles throughout innovation, planning and manufacturing, while also working on improving decision quality. For Jamal, the use of AI is not only about reacting faster to volatility, but about reducing noise and making more deliberate value chain decisions.

“ As consumer trends evolve more quickly, the ability to translate insights into production and availability – at speed and at scale – becomes a real competitive advantage,” Jamal explains.

As pace of operations continue to increase, technology is becoming a vital tool for ELC, helping teams undergo transformation at scale in order to develop a more aligned value chain. supplychaindigital. com 33