Porsche AG is enhancing its supply chain, resilience and distribution network to manage geopolitical uncertainties and international tariff policies effectively. The sports car manufacturer is currently navigating a complex global supply environment marked by geopolitical uncertainties and shifting trade policies. In 2025, the group faced extraordinary expenses of approximately 3.9 billion euros, which included 700 million euros in additional costs due to US tariffs. This highlights the impact of international trade tensions on the company’ s financial performance. To counter these challenges, the organisation is comprehensively repositioning itself through Strategy 2035. Dr Michael Leiters, the new CEO, is pushing for a leaner and faster company structure. As Michael stated:“ We will comprehensively reposition Porsche, make the company leaner, faster and the products even more desirable.” By streamlining management and reducing bureaucracy, the group aims to increase its flexibility and resilience in the face of a volatile global market.