SUPPLY CHAIN STRATEGIES
The luxury segment in the region is under pressure, and intense price competition for electric vehicles is having an impact. Deliveries in China fell by 26 per cent in 2025, totalling just under 42,000 units. In response, the group is ensuring a balanced regional distribution of its vehicles. The target is to reduce the dealer network in China from approximately 150 outlets to around 80 by the end of 2026.
This value-oriented sales management strategy involves keeping production levels below dealer sales and customer deliveries. This ensures that the exclusivity of the brand is maintained while the company adapts to the subdued demand for Western luxury goods in the region.
Supply chain background and CEO leadership Dr Michael Leiters brings extensive experience in supply chain management and corporate restructuring to his role as CEO. In his previous position as Chief Technology Officer at Ferrari, he was responsible for the entire supply chain and the targeted use of capital. He also led McLaren through a comprehensive restructuring.
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