Supply Chain Digital Magazine July 2026 | Page 83

PORSCHE

PORSCHE

HEADQUARTERS: STUTTGART, GERMANY
NO. OF EMPLOYEES: 42,000

1948

Porsche is founded by Ferdinand Porsche and his son Ferdinand( Ferry), with its first model, the 356
MARKET CAP: US $ 19.4BN
NO. OF COUNTRIES: 120
a sports car manufacturer. We stand for uncompromisingly good sports cars that you want to drive yourself, that are fun, that convey performance and passion. And all this regardless of the type of powertrain.”
Inventory management and value oriented sales Value-oriented sales management is critical for maintaining margins in a challenging market. In 2025, the average revenue per vehicle rose by 4,000 euros to reach 121,000 euros.

1964

Production begins of the Porsche 911 and the company establishes its own US distribution network

1972

Porsche opens its Research and Development Centre in Weissach, Germany, managed by Ferry Porsche

1996

The one-millionth Porsche, a 911 Turbo, is built

2010

Its first hybrid production vehicle, the Cayenne S Hybrid, is launched

2019

Porsche debuts its first fully electric vehicle, the Taycan supplychaindigital. com 83