Supply Chain Digital Magazine June 2023 | Page 114

SUSTAINABILITY

What

is a Circular Supply Chain ?
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circular supply chains and also to ensure ease of use for consumers .
“ These activities are at the core of what we do at DHL ,” says Appel . “ We would like to lend our expertise to the important undertaking of circularity and play an even bigger role in addressing some of the biggest environmental and social challenges of our time .”

“Logistics players are ideal facilitators of circularity – we orchestrate the intricate flow of goods ”

FRANK APPEL GROUP CEO , DEUTSCHE POST DHL
DHL says that transitioning from traditional , linear supply chains toward a closed and circular supply loop will require “ close collaboration among players , as system-changing ideas are considered and new policy frameworks and business models are developed ”.
The company has identified three core enablers of circularity : Circular consumer behaviours This it says will be needed to signal demand for circular products to brands . The DHL report suggests 50 % of consumers are now willing to pay more for a sustainable product .
It adds that smart logistics solutions – multiuser repair warehouses , consolidated reverse logistics for returns and recycling – can also act as an enabler of circular consumer behaviours . Circular supply chains Two main challenges exist here , says DHL : how to reintroduce end-of-life products
114 June 2023