“ A BUSINESS MUST CONSTANTLY BE WORKING ON ITS DATA . IT ’ S A JOURNEY , NOT A DESTINATION ”
DARCY MACCLAREN CHIEF REVENUE OFFICER , SAP DIGITAL SUPPLY CHAIN
now reside at Oracle , and has also worked across most of the ‘ design-to-operate ’ pillars , including planning , transportation , and design . MacClaren finds the potential of Joule “ exciting and inspiring ,” and feels the same way about supply chain in general .
“ From the beginning , I just loved supply chain ,” she says . “ I loved the mathematical complexity of it , and I loved how it could be optimised and the strategic decisions that are made . It made me realise how powerful and important the supply chain is in any business .”
At SAP , MacClaren is on a self-declared mission to work with customers to transform their supply chain – something she sees as a global imperative . “ Supply chain always was very important ,” she says , “ but the pandemic brought it to the forefront of people ’ s thinking , both at boardroom and government level .”
Continuing with this theme , MacClaren points out that the release of Joule comes at a time when the stock of supply chain executives has never been higher – their influence at board level never stronger .
“ CEOs are now being recruited from the supply chain side of the business because supply chain execs understand the entire
supplychaindigital . com 139