Supply Chain Digital Magazine June 2024 | Page 145

SAP
`He adds : “ The world of logistics faces several hurdles throughout the delivery process , impacting efficiency , transparency , and overall costs .
“ The growing and dynamic power of AI can address these challenges and bring to life groundbreaking solutions that revolutionise the entire supply chain landscape . By leveraging SAP Digital Supply Chain , companies can orchestrate and monitor all delivery cycles in real-time .”
Another SAP partner to welcome the introduction of Joule is Camelot ITLab , a leading SAP consultancy for digital supply chain management .
A Camelot ITLab spokesperson said : “ The impact of AI in supply chain is not limited to a specific function , but offers transformative benefits across the entire design-to-operate process .
“ With its generative AI application Joule , SAP will dramatically change how businesses run , and it marks a new era of transformation and innovation . Joule will be a game changer for SAP ’ s Digital Supply Chain customers .”
But of course , many businesses currently have no access to this game-changing AI power , because they are behind the

“ JOULE MEANS AI IS NO LONGER JUST A SANDBOX PILOT BUT THE BEATING HEART OF YOUR BUSINESS ”

DARCY MACCLAREN CHIEF REVENUE OFFICER , SAP DIGITAL SUPPLY CHAIN
technological curve – marooned in a world of siloed data and offline spreadsheet analysis . For MacClaren and her team , guiding such business through their transformation journeys is central to what they do .
“ Like many areas of business , supply chain practitioners are very comfortable with Excel , which they use for offline data manipulation ,” says MacClaren . “ This is why SAP uses Excel-like interfaces , the big difference of course being that our solutions are dealing with live data accessible in the cloud when the business user needs to make game-time decisions .”
She adds that as well as weaning supply chain folk off Excel , SAP solutions help them move away from departmental silos , to be more collaborative – both within their own organisation and externally .
“ If you are a demand planner , you need to be communicating with supply planning ,” says MacClaren . “ Design needs to be
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