Supply Chain Digital Magazine June 2024 | Page 147

SAP
One of the most important things SAP helps its clients with , says MacClaren , is clean data .
“ Look , data is never going to be 100 % clean but you have to start the journey of cleaning it as soon as possible , and of course we have a lot of machine learning tools to help here .”
Whatever stage a business is at on its transformation journey , MacClaren says her team ’ s aim is the same : “ We want to delight the end consumer , and do it in a sustainable and cost-effective way .
“ We have a strong sense of ownership and responsibility in helping companies do that , and we take it very seriously . That ’ s what I really enjoy about it . The impact supply chain has across society , globally .
“ When you add our existing capability to natural-language AI it is going to be truly transformational .
“ SAP has always been positioned between technology and business , and we ’ re now applying that to our long standing customers to really seize the opportunity of AI . supplychaindigital . com 147