Supply Chain Digital Magazine June 2025 | Page 102

SUPPLY CHAIN SUSTAINABILITY
European products from April, catering to customer order and delivery hubs across the continent. The collaboration is anticipated to provide a benchmark in excellence for the wider sector.
“ DS Smith has proven to be a highly-valued, inspiring and dependable partner for Zalando and we’ ve worked incredibly well together in recent years,” said David Fischer, Zalando’ s Director of Logistics Sustainability and Packaging, after the extended contract was unveiled.
“ Our focus is on innovation and leading the way with customer-centric, more sustainable solutions. We have a strong interest in developing high-quality packaging solutions for e-commerce and, as a leading player, our customers expect us to lead the way into a more sustainable future. We are very keen to set new standards for e-commerce and for Zalando in general.”
A glowing opportunity Ultimately, sustainable packaging is fast becoming a defining factor in how businesses are judged by consumers, regulators and investors.
Beyond compliance, it represents a glowing opportunity to innovate, reduce environmental impact and meet shifting customer expectations. Research clearly shows that people are actively seeking responsible alternatives and willing to pay more for smarter, waste-free solutions.
Businesses that respond with clear action and transparency stand to strengthen trust, unlock efficiencies and help shape a more circular, resilient future.
102 June 2025