ADAM MEYERS
RISK & RESILIENCE
“ With hackers using ever-more cunning tactics to breach retail companies, the industry badly needs a proactive approach to cybersecurity,” he asserts.
Legacy systems, high staff turnover, multiple store locations and reliance on third-party logistics all compound the problem- meaning the sector’ s very structure leaves it exposed.
A perfect storm of risk According to the World Economic Forum’ s 2025 Global Cybersecurity Outlook, 54 % of large organisations cite supply chain complexity as their biggest barrier to cyber resilience. The more interconnected a system becomes, the more ways there are to break it.
The 2024 global IT outage, the largest in history, provides the perfect example of this. A single faulty update from a core cloud provider triggered chaos across airlines, banks and retailers, with estimated losses topping US $ 5bn. The incident was a brutal reminder of what happens when supply chains grow too dependent on too few providers.
Adam Meyers, SVP of Counter Adversary Operations at CrowdStrike, heads a global team tracking criminal groups, state-sponsored actors and nation-state entities. He says cloud-based attacks have soared by 75 % in the past year.
“ A few years ago, phishing emails with malicious attachments were the most common tactic,” he says.“ Today, attackers increasingly rely on identity-based attacks, understanding that
ADAM MEYERS
TITLE: SVP OF COUNTER ADVERSARY OPERATIONS
COMPANY: CROWDSTRIKE INDUSTRY: CYBERSECURITY
Adam Meyers is a recognised expert in the security and intelligence communities. He boasts extensive knowledge in building and leading intelligence practices in both the public and private sectors.
“RELYING SOLELY ON REACTIVE MEASURES OR TRADITIONAL DEFENCES ISN’ T ENOUGH ANYMORE”
ADAM MEYERS, SVP OF COUNTER ADVERSARY OPERATIONS, CROWDSTRIKE
138 June 2025