From boardroom to factory floor, Joselina Peralta, CEO of STRACTIX, is rewriting supply chain strategy for a world shaped by complexity and change
JOSELINA PERALTA
STRACTIX
From boardroom to factory floor, Joselina Peralta, CEO of STRACTIX, is rewriting supply chain strategy for a world shaped by complexity and change
The evolution of supply chain management from backoffice function to strategic business imperative has accelerated dramatically in recent years.
At the forefront of this transformation is STRACTIX, a boutique consultancy focused on procurement and supply chain optimisation, founded in 2023 by Joselina Peralta.
Drawing on more than 20 years of experience across various global industries, Joselina established STRACTIX with a clear mission: to transform supply chains through strategic innovation, AI integration and a people-first culture.“ STRACTIX is where strategy meets tactics,” explains Joselina, who serves as the firm’ s CEO.“ We focus on the strategy, the operations and the execution.
“ Our tagline is‘ strategic by design and competitive by execution’, because we really focus on the devil in the details and making sure that we pressure test that strategy.”
STRACTIX serves global leaders primarily at C-suite level, including Chief Procurement Officers and Senior Vice Presidents of Supply Chain and Procurement, not to mention finance leaders and Chief Operating Officers.
JOSELINA PERALTA
TITLE: FOUNDER AND CEO
Joselina Peralta is a strategic C-suite executive and the Founder and CEO of STRACTIX, a consultancy transforming supply chain and procurement into engines of growth, resilience and competitive advantage. With more than two decades of global experience across six industries, including specialty chemicals, pharmaceuticals, CPG, oil & gas, Joselina has held senior leadership roles at Colgate- Palmolive, Merck, Henkel and Infineum. She most recently served as COO at a fintech firm. Known for her bold, people-first approach, Joselina partners with executive teams to drive enterprise-wide transformation through AI, digital enablement and operational redesign. She works with leadership teams to deliver profitable, scalable operations as true competitive advantages through adaptable, future-forward strategies that build cohesive cultures and strong partnership ecosystems across the value chain.
80 June 2025